You’ve heard of Tinder and OKCupid.
You might even have used one of them yourself (come on, online dating is nothing to be shy about anymore).
If you have ventured into the depths of online dating, you’ll know how much noise there is. Getting a match can be a long, arduous process. When you do manage to find someone you like (and who likes you too), the chances of it developing into anything more than a quick online conversation are disappointingly slim.
One of the main reasons for this is that there is such a diverse range of people using these apps that the chances of finding someone you’ll be compatible with are relatively small.
As it stands, many of these apps rely on artificial intelligence in an attempt to match users up with one another.
Finding Your Next True Love Using an Algorithm
Despite what many people seem to think, apps like Tinder aren’t completely random.
They work by using an algorithm to determine whose profile you are shown, whom your profile will be shown to, and how high on the stack you will appear.
This is determined by a number of factors and is most likely a combination of:
- How long ago you created your account
- What percentage of people swipe right on your profile
- What percentage of people you swipe right to
- Whether or not you send messages to your matches
- Your activity level
The Problem With Using Algorithms for Online Dating
Despite the numerous success stories from a wide range of online dating websites, none of them have actually released any concrete data to prove the effectiveness of their algorithms.
According to the Pew Internet Study, less than 1 in 4 online daters find a relationship.
Arguably, of the biggest problems with online dating is the lack of trust between participants. This is largely as a result of profiles, incorrect information, and flakiness on both sides.
Ultimately, it means that relationships take longer to develop and are more likely to fail.
Replacing An Algorithm…With a Human?
Over the past few years, there has been a huge fuss about the potential problems caused by robots inevitably replacing humans across a range of industries.
But in some cases, we could actually benefit by replacing robots with humans.
In the realm of online dating, one potential solution is to allow the users to play the matchmaker – and to reward them for doing so.
Blockchain startups like PonderApp are making this possible.
The concept is simple – it takes the informal matchmaking process that is often carried out by friends and acquaintances and scales it up for the mass market.
By introducing human judgment and social capital into the matchmaking process, it is expected that the percentage of successful match rates will increase significantly, ultimately saving users extensive amounts of time when searching for compatible matches.
Get Rewarded For Matching Your Friends
The platform isn’t just a good investment for those looking for love – it’s also great for those who are good and creating compatible matches and would interested in playing matchmaker.
There is a very clear transfer of value between matchmakers and their ‘matchees’ – and it’s in the form of an ERC-20 token.
Upon logging into the app, matchmakers will be presented with a stream of singles – both friends and strangers. They can then ‘suggest’ potential pairings by simply dragging and dropping their photos.
The two singles can then view each other’s profiles. If they like one another, each of them will then contribute a fee of $10 as a ‘success fee’. The matchmaker will then receive $10 as a reward, and the other $10 will be retained by the platform.
Users will even have the opportunity to form their own ‘matchmaking group’ that is targeted towards a specific subgroup within the community. For example, someone might choose to create a group that is targeted towards a particular religion, or for those who share a specific hobby.
Could This Change the Future of Online Dating?
Human matchmaking applications like this could prove to be a very successful method of cutting through the noise and making the dating process much more efficient.
Besides, imagine how great it would feel to be responsible for the ‘happily ever after’ of two of your closest friends.
Even better – imagine how great it would be to be rewarded for their happiness!